Website relaunch
from €3,900
fixed price, eight to twelve weeks
- Rebuild plus full SEO migration
- Redirect map and content equivalence
- Monitoring through the first 30 days
Website relaunch and redesign with SEO migration Relaunch as a migration, not a redesign.
Rebuild without losing visibility: URL inventory, redirect map, content and signals preserved, a controlled launch with monitoring through the first weeks.
Takeover 25 Jul 2026
Rucker Elektro, clicks per day as a 7-day average, 4 Jun 2025 to 31 Aug 2026. Takeover on 25 Jul 2026. Source: Google Search Console.
Six checkpoints between briefing and launch.
The order is not negotiable, because each step builds on the one before it.
Crawl and baseline
A full crawl of the existing site plus a Search Console export: every indexed URL, every ranking query, the internal link graph and the schema already in place.
Redirect map
Every old URL gets a target. One to one where possible, consolidated into canonical groups where the new architecture flattens depth. Validated before launch.
Content equivalence
Ranking pages keep the wording that earned the ranking. It moves into the new design instead of being deleted. Cuts are deliberate and documented.
Schema preserved or extended
Organization, Service, Article, FAQPage and BreadcrumbList are re-implemented in the new templates. Structured data gets added, never removed.
Staging QA
The new site lives on a password-protected staging host with noindex until the switch. A robots.txt block alone is not enough: it only forbids fetching, and blocked URLs can still end up in the index. Performance, accessibility, schema and the redirect map are green beforehand.
Launch monitoring
Crawl stats, indexing report and rankings through the first 30 days after launch. Anomalies get handled the same day.
What the relaunch covers.
Same fixed price as a new build, plus the migration work.
Always included
- Full crawl and Search Console baseline
- Redirect map across every old URL
- Content equivalence for ranking pages
- Schema preserved or extended
- Staging QA behind password protection
- Crawl and indexing monitoring after launch
When needed
- Replacing or migrating the CMS
- Domain or hosting move
- Consolidating orphaned and thin pages
- Coordination with your IT or agency
- A second language and hreflang
Not included
- A guarantee on individual positions
- Content that did not exist before
- Paid ads and social media
- Legal advice
Four mistakes that sink relaunches.
Many agencies treat a relaunch as a redesign and bolt the SEO on at the end. Almost every botched relaunch then fails on one of these points.
No redirect map
URLs change, old addresses return 404. Google recrawls, finds dead pages and drops them from the index. Existing backlinks point at nothing, and authority built over years is gone in days.
Content reset
The new site replaces the old copy with shorter, prettier blocks. Google re-evaluates every page, and pages that ranked for long-tail queries lose exactly the wording that earned the ranking.
Signals stripped
Schema gone, breadcrumbs gone, internal links broken. The structural signals that told Google what the site is about quietly disappear in the new template.
Split responsibilities
One agency builds, another is supposed to rescue the SEO afterwards. Rankings break exactly at that handover. With us, redirect mapping and build decisions are made in one place.
What this looks like in practice.
Rucker Elektro, a master electrician business in Munich, came to us with a site a previous agency had migrated without redirects.
Inherited damage
Former top positions for local search terms had dropped out of the index. On top of that came externally loaded fonts, tracking before consent and a contact form with the wrong recipient address.
What we did
Redirect map rebuilt, crawlable structure and indexing restored, content reorganised by search intent. In parallel we fixed the compliance stack: local fonts, consent, legal notice, form.
What the curve shows
Clicks since the takeover are in the chart above, with source and period. Context and comparison windows are on the proof page.
Check first or migrate straight away.
If the decision is still open, start with the diagnosis. If it is made, start with the migration.
SEO audit before the relaunch
€690
one-off, two to three weeks
- What carries the current site
- What would be lost
- Prioritised action list
Strategy Call
€190
60 to 75 minutes, credited later
- Existing site and planned scope
- Realistic risks named
- Written action list
Three signals that it does not fit.
A relaunch only pays off when there is something to preserve.
- You are starting with no existing site and no rankings. A new build is simpler and cheaper than a migration.
- The existing site has no organic visibility and you want to keep none of it. Then skip the migration work entirely.
- The relaunch already happened and the rankings are gone. That is no longer a relaunch but a recovery, and a recovery starts with a diagnosis.
Further reading.
- Website relaunch and migration without avoidable ranking losses: the complete SEO checklistThe new site is prettier - and brings in less. That's not bad luck, it's a pattern. Here's why a relaunch costs rankings and how to plan one so your visibility survives the move.
- Traffic drop after a website relaunch: find the cause and win your rankings backThe new site is live and impressions are falling. Before anyone starts changing redirects on a hunch: how to find the cause in five checks, tell a normal wobble from real damage, and repair things in the right order.
- SEO Audit Cost: What a Reliable Analysis Costs and What It Must IncludeAn SEO audit costs as much as the work that goes into it. How the price is made up, which questions make quotes comparable and what a finding looks like that is worth the money.
Patrick SosathFounder of seosath, responsible for strategy, code and SEO
From the first call to the reporting you deal with the same person. No hand-off to a junior team, no account management in between.
Common questions about the relaunch.
What does a relaunch cost?
A relaunch with SEO migration starts at €3,900 net at a fixed price and takes eight to twelve weeks. It includes the rebuild, the redirect map, carrying over the ranking content and monitoring through the first 30 days.
How do you protect rankings at the switch?
A redirect map across every old URL, validated against the crawl and Search Console data. Schema is preserved. Internal linking is documented and migrated. The new site goes through full QA on a staging host before the switch.
Can I keep my existing CMS?
Sometimes. If the CMS is part of the problem, we replace it. If it holds up and only needs better templates, we keep it. That decision comes after the audit, not before.
What if the previous agency left damage behind?
That is the most common starting point. We document the inherited defects factually and rebuild what can be saved. Sometimes a fresh start is cleanest, sometimes swapping individual templates is enough.
How long does a relaunch take?
Eight to twelve weeks, the same window as a new build. Discovery is shorter because content and data already exist, and the migration phase is correspondingly longer.
Send us the URL before the relaunch starts.
We will tell you what the site carries today, what is at risk in the rebuild and in what order it should be migrated.
Reply within one working day. 60 to 75 minutes, €190, credited against your project fee.