Branding
€2,500
fixed price, four to eight weeks
- Positioning and voice
- Logo, colour, typography
- Components and usage guide
Strategy first. Then identity.
Positioning, voice and visual identity as one coherent system. A brand that does not end in a PDF but keeps working across your channels.
New website 26 Jul 2026
LION & LAND, impressions per day as a 7-day average, 21 Apr 2025 to 31 Aug 2026. New website live on 26 Jul 2026. Source: Google Search Console.
Six parts of a complete brand system.
A logo without positioning and voice is a graphic, not a brand.
Positioning and messaging
Who buys, why, and against which alternatives. That produces the positioning statement, the value pillars and the core messages.
Voice and tone
How the brand sounds in long form, short form, sales and support. With preferred terms, terms to avoid and fully written sample texts.
Name and logo system
Name treatment, logo construction, lockups, clear space, monochrome variants and favicons. Behaviour defined across every size.
Colour and typography
A focused palette with contrast-checked pairings and a typographic system covering display, body and meta level.
Components and applications
Reusable visual building blocks and applied examples for web, social, document templates and sales material.
Usage guide
A short, practical guide your team and outside partners can follow to use the brand correctly without calling for every question.
What the branding project includes.
Four phases, each with a defined deliverable, two revision rounds and a written sign-off.
Always included
- Audience and offer map
- Positioning statement
- Voice guidelines with sample texts
- Logo system with lockups and favicons
- Colour palette with contrast-checked pairings
- Typographic system
- Usage guide and source files
When needed
- Naming
- Applications for print and signage
- Photography and illustration direction
- Further languages
- Presentation and document templates
Not included
- Trademark research and registration
- Campaign production
- Social media management
- Unlimited concept rounds
On its own or tied to the website.
Most projects run branding first, website second.
Branding in the website bundle
€2,000
together with a website project
- Same scope, lower price
- Design system straight from the brand
- One phase plan instead of two
Strategy Call
€190
60 to 75 minutes, credited later
- Positioning as it stands today
- Where the brand reads as unclear
- Written action list
Three signals that it does not fit.
Branding only works when the strategy comes along.
- You only want a logo. Without positioning, voice and a system you get a graphic that gets replaced again within a year.
- You expect several complete design directions to choose from. We develop one direction out of the strategy and sharpen it in two rounds per asset family.
- The brand should look nicer but change nothing about positioning or language. That stays cosmetic and the effect fades.
Common questions about branding.
Do you take logo-only projects?
Rarely. A logo without positioning, voice and a visual system is a graphic, not a brand. We prefer projects where the logo work is part of a wider identity exercise.
How do branding and the website fit together?
Branding sets the foundation of positioning, voice and look. The website is where it has to perform. Most clients combine both in one project with two phases.
How long does a branding project take?
Four to eight weeks depending on scope. Positioning and voice first, identity and visual system once the strategic frame is fixed.
What exactly gets delivered?
Positioning brief, voice guidelines, logo system, colour, typography, base components, applied examples, a usage guide and the source files for every component.
What does branding cost alongside the website?
As a bundle with a website project the branding share sits below the standalone price, for a practical reason: design system and brand are built in one pass instead of two.
A brand does not come out of a moodboard.
The strategy call settles audience, offer and competition. After it, it is clear whether branding, a website or both is the right next step.
Reply within one working day. 60 to 75 minutes, €190, credited against your project fee.