Process

Live in 8-12 weeks. Fixed price. Real launch dates.

Most website projects drag on for months without a real launch date. Not here. Five phases, each with a defined scope, fixed number of revisions and written sign-off before the next step. Projects actually go live - and stay useful for years afterward.

Before the project

First we check whether we're the right fit.

Before anything is committed, there are two touchpoints. Both exist so neither you nor we end up in a project that doesn't fit.

00.1 · First enquiry

Quick brief - 24h response

You send us a few sentences via the contact form: your business, your audience, what you want to achieve. We reply within one business day with an honest read - including a recommendation on whether a strategy call, an audit or a direct project is the right next step.

00.2 · Strategy call (€190)

60-75 min live analysis

If it makes sense: a paid strategy call. We walk through your website, positioning and SEO basics live and you receive a prioritised action list as PDF. If you proceed with a project, we credit the cost - if not, you still leave with a clear plan.

The five phases

From brief to launch - in a straight line.

Each phase has a defined goal, a documented deliverable and written sign-off. You always know where we stand and what comes next.

01
Structure & intent · 1-2 weeks

We map your offer, your audience and the search terms that actually bring enquiries. The site architecture follows - before anyone opens Figma. This phase is the single biggest lever for later ranking and conversion.

Deliverable · Sitemap, page briefs, intent map, key-page wireframes

Sign-off · Written, before design begins

02
Design · 2-3 weeks

Focused design system: typography, colour, components, hierarchy. Built around clarity and brand fit, not visual noise. Two rounds of revisions per key page, then locked - not an open-ended creative shop.

Deliverable · Design system, key pages as high-fidelity designs

Sign-off · Written per revision round

03
Copy & SEO content · 2-3 weeks

Copy that sounds like your business and works for Google. Headlines, body copy, CTAs, metadata and schema markup. Optionally interview-based: we extract the positioning you already have - and translate it into search-intent-driven copy.

Deliverable · Final copy for all pages, SEO metadata, schema plan

Sign-off · Written before development

04
Development & CMS · 2-3 weeks

Clean, semantic, fast code. Mobile-first, accessible, performance-optimised. CMS setup so you can maintain content yourself - with documentation and training. No lock-ins, no black boxes: you stay independent after launch.

Deliverable · Production build, staging URL, CMS docs

Sign-off · QA run + final content check

05
Launch & handover · 3-5 days

Redirect map (so rankings don't die), indexation check, schema validation, analytics, accessibility QA, performance pass, content review - then live. After: training (live or recorded), 30 days post-launch support included.

Deliverable · Live site, full handover, training

Included · 30 days of post-launch support

What we need from you

Three things, otherwise any project stalls.

A good project is a partnership, not just a job. For the fixed price and launch date to hold, we need:

  • One decision-maker. A person who can sign off for your business. Not "first the board needs to look at this" mid-phase 3.
  • Available material. Existing copy, logos, photos, customer data - whatever you have. Whatever's missing, we create together.
  • Realistic response times. 3-5 business days on our drafts and questions. Longer pauses push the launch date.

After launch

After sign-off: keep compounding, or walk away clean.

Launch isn't the end. A site that should rank and bring enquiries needs ongoing optimisation. We offer three options - none mandatory.

Option A · SEO retainer

Monthly retainer from €990/month. Ongoing content strategy, technical hygiene, reaction to news topics, monthly reporting in plain English. 3-month minimum, then cancellable monthly.

Option B · Hours pack

On request. If you only need occasional maintenance - content updates, extensions, smaller optimisations. Pre-paid hours, transparent overview.

Option C · Self-maintain

Perfectly fine. You get a documented CMS, training and full independence. If you need us again later, we're available - without ongoing fees in between.

Ready for the first step?

Two ways forward. Both honest.

Send a no-strings enquiry, or book the €190 strategy call directly. Either way you leave with an honest read - and a clear plan for what comes next.

Get in touch

Send us a quick message.

Two-line brief, real reply within a working day. Or use the full enquiry form on the contact page.

Need to send a longer brief? Use the full contact form.