Every industry has its own search logic. Here is what differs per industry, and an engagement that documents it.
Found locally, with service pages by search intent and funding topics at the right moment.
Rucker Elektro Munich. SEO takeover, relaunch, ongoing retainer.
Compliant for brokers, ahead in the Maps pack and in AI search, without tariff-comparison noise.
Investmentbüro Rotenberger Burgkunstadt. Brand and website from zero, local SEO.
Treatments as their own worlds, booking on your own site instead of on a platform.
B28 Muscat Oman. English and Arabic website, booking, local SEO.
A business card found under your own name, documented from public sources.
DJane HotStuff Lower Bavaria. Artist website as a business card.
The industry changes the search logic. The foundation stays.
Search intent, sitemap and page briefs first, then design. Every page has one question it answers.
Local fonts, no tracking before consent, legal texts that match the regulator.
Equal comparison windows, reference date, source. What rises and what falls, both in the report.
Google’s mechanics are the same everywhere, the weighting of signals is not. Anyone applying a trades playbook to a law firm pulls the wrong levers. Six axes where the difference shows.
In the trades the district often decides: "electrician Schwabing" shows different businesses than "electrician Giesing". For brokers or medical practices the city or county is usually the right level. The wrong choice gives away visibility or makes your own pages compete with each other.
In beauty and for practices, the number and recency of reviews are among the strongest local levers. For brokers a named person and correct mandatory disclosures count, in B2B references and qualifications. The order of the levers differs per industry.
"Lawyer Munich" is a generalist search where big brands sit on top. "Employment lawyer Bogenhausen" is a specialist search where small firms can become visible too. Read this axis wrong and you build for the wrong competitive class.
Each industry has its own schema types: InsuranceAgency for brokers, Electrician or Plumber for trades, BeautySalon or DaySpa for studios. Set correctly, with geo data and service area, they help Google and AI search classify the business correctly.
Some searches have a date. In the trades it is funding programmes and storms, in beauty vouchers before holidays, for German brokers the car insurance switching season in autumn. If you know the date, you publish before it, not after.
Someone searching for "SEO for trades" expects a provider who has wallbox funding, meter cabinets and site power in their vocabulary. Someone looking for a broker website expects statutory initial information and broker mandates. An industry page translates the search logic into the language of the industry.
Four industries have their own page with an engagement as proof. For other local industries the same logic applies, just with different levers.
The break: district searches are served by one central city page, all services sit on one catch-all page. The way out: dedicated pages for services such as wallbox, meter cabinet or site power, a clear service area, profile and website in one logic. More on SEO for trades.
The break: competing with comparison portals on generic tariff searches instead of owning local searches, advice topics and trust. The way out: brand and website from one team, a page per insurance type, local architecture with InsuranceAgency schema, mandatory disclosures from day one. More on SEO for insurance brokers.
The break: visibility is left to the Google profile, booking to the platform, and your own website stands still. The way out: a page per treatment, a review workflow after the appointment, a booking flow of your own, multilingual where needed. More on SEO for beauty and spa.
The break: the name is searched, but what shows up are agency lists, old event pages and other people’s profiles. The way out: a fast presence site that is found under your own name and documents shows from public sources. More on the website for artists.
Typical break: relying on referrals, or competing as a generalist against big brands. The way out: specialisation by field and place, content depth per focus area, a maintained profile, named people and copy within the professional and advertising rules of the profession.
Typical break: booking and review platforms occupy the brand search, your own domain stays secondary. The way out: your own reservation or enquiry flow, maintained images in the profile, schema with opening hours and price range, content for near-me searches.
An industry page is not a rewritten service text. It condenses search logic, language and proof from an engagement onto one page. In this order.
Which query clusters dominate? Where does the district beat the city, where does the specialist beat the generalist? Which schema types and features does the results page show? The result is a map of queries and search intent that everything else builds on.
Which terms do owners and customers in the industry actually use, which concerns do they voice, which do they keep to themselves? The source is conversations from current engagements, not invented personas and not marketing speak.
An industry only gets its own page once an engagement backs it, with numbers from Search Console or from publicly verifiable sources. The order of the industries follows the engagements, not market size.
Built to a fixed pattern: diagnosis, proof, search types, approach, scope, questions. Structured data for service, FAQ and breadcrumbs, submission in Search Console, an indexing check and monitoring of the first weeks.
Local SEO sorts visibility by place: city, district, service area. Industry SEO sorts by profession and its own search logic, such as the weight of reviews in beauty or the mandatory disclosures for brokers. The two interlock: for an electrical contractor in Munich, the rules of the industry and those of the city work together. Which axis matters more for you is what the strategy call clarifies.
Because an industry page without an engagement would be a claim. Every industry here rests on a current or completed engagement whose result can be checked. Another industry only gets its own page once an engagement backs it. Until then we work with businesses from other industries in the same way, just without a dedicated page.
The strategy call works without a dedicated industry page. Beforehand we look at the search results for your industry in your area and derive the action list from them. Search types, page types, profile and trust signals transfer to almost any local industry, only the weighting changes.
If your industry is listed here and your queries follow the patterns described, yes. If your industry is missing, the strategy call is the direct route. If your business is not tied to one industry, such as an online shop or a provider serving many industries, the SEO service page is the better starting point. SEO works per query, not per industry.
You receive a prioritised action list for your domain, your industry and your area, with sequence and effort estimate. You can implement it with us, with someone else or yourself. The call is paid, stands on its own and is credited if you commission a website project within 30 days.
Yes. The search logic stays, language, law and competition change. B28 Muscat runs in English and Arabic with a right-to-left layout, LION & LAND in seven languages. We plan multilingual architecture with hreflang from the start, not as an afterthought.
The structure transfers. In the strategy call we check the search logic of your industry against your own numbers.
Reply within one working day. 60 to 75 minutes, €190, credited against your project fee.
