Trades are searched locally. The website has to answer locally.
Service plus place, Google Business Profile, funding topics on the day they take effect. What trade websites need, and one engagement that shows it.
Rucker Elektro, Munich: takeover, recovery, growth.
Master electrician with e-mobility and classic electrical work. Takeover of the retainer, recovery of compliance and indexing, service pages and funding topics by search intent, relaunch of the website.
- 2.2×
- Clicks
- before 181, after 397
- 1.3 %
- Click-through rate, last 28 days
- before 0.7 %
- 9.8
- Avg. position, last 28 days
- before 9.6
- 689
- Queries in the top 10, 28 days
- before 424
Google Search Console, as of 31 Aug 2026. Queries: rows returned by the API, a lower bound. Comparison: 27 Jun 2026 to 24 Jul 2026 · 4 Aug 2026 to 31 Aug 2026.
Why many trade websites never arrive on Google.
Five patterns we find in almost every takeover.
No page-specific signals
All services on one page. Google cannot show a page for "wallbox Munich" if there is none.
Google Business Profile neglected
Categories, services, photos, reviews: the profile decides the Maps pack, not the website alone.
Service pages without substance
Three sentences and a stock photo answer no search question. Process, cost, funding, examples are missing.
Mobile only on paper
Calling and enquiring has to work with one thumb on a phone. Usually it takes three taps.
No clear next step
Without a phone number above the fold and a short form the visit ends without an enquiry.
Four search types, four page types.
Trades are searched in four ways. Each needs its own answer.
Six trades, six search profiles.
The structure is the same, the search terms and page types differ.
Electrical & energy
Wallbox, PV, meter cabinet, e-check: funding topics with time reference, high local demand
Plumbing, heating, air
Heat pump and heating replacement with funding logic, emergency service as its own search type
Painters
Highly visual, references with district beat service copy
Roofers
Storm damage and emergency seasonal, insulation with funding
Windows and security
Burglary protection and funding, advice questions before the enquiry
Joiners, interior, flooring
Project-based search, references and material as content
Four steps before the first click.
This is how a trades project runs with us.
Analysis and prioritisation
Search Console, Google Business Profile, competition in the service area. What brings enquiries, what only effort.
Structure and keyword logic
Service pages by search type, place reference, funding topics. Sitemap and page briefs.
Implementation
Copy with process, cost, examples. Technical work, schema, profile. Calling with one thumb.
Handover and next phase
Reporting from Search Console, funding topics ongoing, profile maintained.
What a trades project includes.
- Service pages by search type with place reference
- Google Business Profile set up or cleaned
- Local schema and service area
- Funding and law topics as content
- Enquiry path on mobile with one thumb
- Reporting from Search Console
Who it fits
- Master businesses with a fixed service area
- Businesses with three to fifty employees
- Owners who want enquiries, not just a business card
Who it does not fit
- Businesses without capacity for new orders
- Pure subcontractors without end-customer business
Common questions from trade businesses.
Is the Google Business Profile not enough?
For the Maps pack it is half the job. For queries with service and place Google needs a page that answers exactly that. Both together bring enquiries.
How long until we are found locally?
Technical and profile fixes take effect within weeks. New service pages need two to four months to rank stably.
Do we need photos?
Yes, your own. Phone photos of sites, tools and team beat any stock package. We tell you what we need.
What does a trades website cost?
Business website from 3,900 euros fixed price, SEO retainer from 990 euros per month. All prices are on the pricing page.
Do we have to write ourselves?
No. You provide expertise in a conversation, we write copy that sounds like your business and answers a search question.
Let us check your local visibility.
In the strategy call we look at Search Console and Google Business Profile live and tell you what needs attention first.
Reply within one working day. 60 to 75 minutes, €190, credited against your project fee.