Website for tradespeople
A trades website that brings enquiries. Not just a digital business card.
Most trades websites are pretty, slow and invisible. They sit online, but the phone does not ring because of them. We build the opposite: fast on the phone, locally findable, with a clear path from the first click to the enquiry, and GDPR-clean from day one. Fixed price, fixed scope, a real launch date.
Why most trades sites bring nothing
Four reasons the site is there and still nobody calls.
It is rarely a matter of taste and almost always these four things, which together decide between an enquiry and a bounce.
Slow on the phone
Over 70 percent of local trades searches come from mobile. A site that takes three seconds to load there loses the caller before they even see the phone number.
Not findable locally
No local schema, no maintained Google profile, no neighbourhood references. Whoever searches "electrician near me" finds the competitors, not you.
No clear next step
Visitors find no guided path to the enquiry. Phone number hidden, no click-to-call, complicated form. Not an interest problem, a guidance problem.
GDPR as an afterthought
Google Fonts without self-hosting, tracking before consent, an incomplete legal notice. A warning-letter risk and a loss of trust at once, both avoidable.
What is included
Built for enquiries, not for effects.
Mobile-first & fast
Lightweight pages, self-hosted fonts, optimised images. Fast on the phone, because that is where customers search, not at a desktop in the office.
Clear enquiry path
Click-to-call, a visible phone number, a simple contact form with spam protection that reaches the right recipient. One unambiguous next step per page.
Service pages with substance
Dedicated pages for your core trades instead of three sentences under "services". The basis for Google to place the site for specific searches.
Local foundation
Local schema, geo data and a set-up Google Business Profile. The foundation for map-pack visibility on which ongoing SEO builds.
Compliance from day one
Self-hosted fonts, a consent layer, a clean legal notice and privacy policy. No third party before consent, no warning-letter trigger in the foundation.
Fixed price & clear scope
A defined scope, a fixed price, a real launch date. No open hourly model, no surprise at month-end.
Real example
What this looks like in practice.
For the Munich electrical business Rucker Elektro we built exactly this mechanism: compliance rebuilt, the enquiry path repaired (the old form pointed at the previous agency) and local visibility restored. Result in 7 weeks: visibility nearly tripled, top 10 for relevant Munich queries.
- Trades is hyper-local: the neighbourhood decides, not just the city.
- Trust is built through real photos, clear services and reachability, not through stock images.
- The website is the build, the ongoing visibility is the industry approach: SEO for trades.
When this is NOT for you
Two honest boundaries.
- You already have a visible, ranking website and only want to renew it. Then a relaunch with migration is the right path, not a rebuild.
- You are looking for pure online marketing with paid ads and fast leads. That is a different game; we build the organic foundation, not ad campaigns.
FAQ
Common questions.
A clearly scoped website for a trades business starts at 3,900 euros at a fixed price, with a defined scope and a real launch date. For very small businesses there is a leaner OnePage entry, for larger ones with several service areas the premium variant. The exact scope is set before the project starts, no open hourly model.
The Google Business Profile matters, but it is not yours and it does not rank for the specific service and neighbourhood searches customers use to find you. Your own website is the foundation on which local visibility, trust and a measurable enquiry path can actually build. Profile and website reinforce each other; the profile alone is a tenancy.
This page is the website build: design, structure, mobile performance, the enquiry path and a clean base SEO setup from day one. The ongoing, deeper search work, neighbourhood clusters, topic-specific service pages and Google Business Profile upkeep, runs through our trades industry approach. The two interlock and can come from one hand.
A business website is in the range of 8 to 12 weeks, from discovery through design and build to launch. The leaner OnePage entry is live in 1 to 3 weeks. We set the exact timeline after the first conversation, with clear phases and approvals.
It depends on whether the existing site has organic visibility worth keeping. If it does, a relaunch with migration is the right path. If it is invisible or technically at its end, a rebuild is simpler and often cheaper. We clarify which case applies upfront, honestly, even if the answer is the cheaper one.
Who builds it
Patrick Sosath, founder & strategist.
Trained IT business specialist, Management & Technology degree at OTH Regensburg. Background in B2B software and IT systems.
Tech, structure and SEO with Patrick, brand and visuals with Selina. For a trades business that means: the same person who plans the enquiry path also builds the local foundation on which visibility grows. No handover gaps between design and tech.
A website that brings enquiries?
Tell us about the business. We will tell you what the website has to do.
In the strategy call we clarify catchment area, trades and a realistic scope. You leave with a clear assessment, whether or not we end up working together.
Get in touch
Send us a quick message.
Two-line brief, real reply within a working day. Or use the full enquiry form on the contact page.