A small studio with clear roles: strategy, copy and code from one developer (Patrick); brand and activation by Selina. At a fixed price, on a real launch date, GDPR-clean from day one. Built for SMBs that want enquiries, not just a presence online.
Recent projects
Both projects launched in 2026. The numbers come straight from Google Search Console - not polished marketing charts.
Who’s behind it
Strategy, code and SEO sit with Patrick. Brand and content activation sit with Selina. No account managers between you and the people doing the work.
STRATEGY / CODE / SEO / GDPR
Trained IT business specialist, studied Management & Technology at OTH Regensburg, B2B software career at Cubefinity GmbH and Step Ahead AG. Owns strategy, code, SEO and the technical backbone of every engagement.
BRAND / VOICE / ACTIVATION
M. A. Marketing & Digitalisation (OTH Regensburg, 2026). Owns brand voice, visual identity and channel-level activation, the translation from positioning into the tools the team uses every day.
Why most SMB websites underperform
That's not a design problem. It's five structural gaps that affect almost every SMB website:
No search strategy.
The site was built without asking what your customers actually search for. Result: barely visible, barely any organic enquiries.
GDPR risk.
Google Fonts, Analytics or Maps load before consent. Fineable - and we've seen it happen to people in our circle.
Generic copy.
Could be ten other companies. Visitors don't understand in 8 seconds why you and not the next one.
Launches break rankings.
Redirects, schema, tracking - no one mapped them properly. You lose visibility you used to have.
No one stays accountable.
After launch, the site becomes a brochure. Optimisation? Doesn't happen.
What we do
Diagnose, build, grow - each service has a fixed scope, fixed price and a clear outcome. Anything else is discussed individually.
A 60-75 minute live session reviewing your website, positioning and SEO basics. You leave with a prioritised action list - whether or not we ever work together.
Book a slotA high-end company website with clean structure, proper CMS, base SEO setup and conversion-ready content. Fixed price, real launch date, GDPR-clean.
Explore websitesOngoing optimisation: technical, content by search intent, internal linking, monthly reporting in plain English. No vanity dashboards - rankings & enquiries.
Explore SEOHow a project runs
Each phase has a clear scope, a fixed number of revisions and written sign-off before the next step. Projects go live in 8-12 weeks instead of 12 months.
We map your offer, audience and the search terms that bring enquiries. The output: sitemap, page briefs, intent map.
Focused design system: typography, components, hierarchy. Two rounds of revisions, then locked - not an open creative shop.
Copy that sounds like your business and works for Google. Headlines, body, CTAs, metadata, schema.
Clean, semantic, fast code. Mobile-first. You stay independent after launch - no lock-ins, no black boxes.
Redirect map, indexation, schema validation, analytics, performance pass, training - then live with confidence.
Honest check
A good fit
Not a fit
FAQ
Day rates pay for time, not outcome - and they punish you the moment scope creeps. We define the deliverable, the scope and the launch date up front, then carry the risk on our side. You get a number you can budget against on day one.
Because the rules of the game are different here: GDPR is enforced, German B2B writes long-form, decision cycles are short and trust matters more than scale. We have spent ten years inside this market and write copy, schema and compliance for it specifically.
8-12 weeks for a typical SMB site. Each of the five phases has a fixed scope, a fixed number of revisions and written sign-off before the next step starts. No endless loops, no "just one more round".
No Google Fonts loading externally, no analytics or maps before consent, self-hosted assets where possible, EU-only hosting for client sites, a working consent layer, a real Impressum and a contact form that respects the recipient and the consent state. We have rescued sites from exactly the failures that miss this list.
No. We focus on the SEO and website system. For paid social, performance ads or community management we point you to specialists we trust - we would rather say no than fake a discipline we do not own.
Patrick handles strategy, code, SEO and the technical foundation. Selina owns brand voice, visual identity and channel-level activation. No account managers between you and the people building it.
Ready when you are
A strategy call (60 min, €190) gives you a structured read on your website, positioning and SEO - with a prioritised action list you can use even if we never speak again.
Response within 24hbusiness daysEN or DE
Get in touch
Two-line brief, real reply within a working day. Or use the full enquiry form on the contact page.
